About Me
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Hi. My name is Jeff Jenkins. I'm the creative director and principal designer here at Quirk Design. If you're really bored, you can read a little about me.
My interest in logo design began at a young age, spending hours drawing rock band logos from memory. I also have a long-standing fascination with symbols and their meanings.
I studied graphic design at The School of Visual Concepts in Seattle. The classes there were taught by working designers and artists. It was a great experience. Of course, my favorite classes were typography and branding.
I'm interested in many things, but I'm obsessed with logos and their potential to uniquely capture the essence of a business, to then propagate and become part of the cultural lexicon. To me, they are a kind of magic and are endlessly fascinating. I love what I do.
My Process
I begin a logo design project by carefully reading the client's project brief. This is the most important step because it reveals much about the way the client thinks and what appeals to her or him.
My next step is to research the visual language of the client's industry if I'm not already familiar with it. I also sometimes research similar industries.
Then I let the information percolate in my mind for a while. I absorb stimuli from sources seemingly not at all related to the project. This, I find, is crucial to lateral thinking.
Sketches are next. Lots of them. I doodle while I'm watching TV, listening to music, or watching birds in my backyard. I take the most promising sketches to the computer and begin the process of transforming them into polished vector art.
That's it, basically. Did I mention that I love what I do?